Partnerships & Sponsorship
More than half a million people across six platforms follow Mpho for the same reason rooms book him: he takes subjects people find intimidating — money, technology, the fourth industrial revolution — and makes them usable. Brand partnerships, content sponsorship and speaking engagements are all built on that.
Rates and packages are quoted against your brief on the call. No standing price list.
The audience
Read directly from each platform's own analytics as at 24 August 2026. Figures move daily — ask for a current pull before committing to a campaign.
Total audience
Across TikTok, Facebook, YouTube, Instagram, X and LinkedIn.
Video views, 60 days
Facebook and Instagram combined. Video is what this audience actually consumes.
Non-follower reach
Most Instagram views come from people who don't follow him yet. A placement travels beyond the follower count.
One-minute views
Facebook, 60 days. Roughly one in seven viewers stayed a full minute — an audience a sponsored segment is spoken to, not scrolled past.
Watch time, 60 days
Facebook logged over two years of viewing in two months.
YouTube subscribers
The long-form room. Weekly interview shows, where an integrated read is heard rather than glimpsed.
Where they are
| Platform | Handle | Audience |
|---|---|---|
| TikTok | @mpho_dagada | 185,400 |
| /mphodagda | 167,429 | |
| YouTube | @mphodagada | 107,259 |
| @mphodagada____ | 50,004 | |
| X | @mphodagada | 13,800 |
| /in/mphod | 10,935 |
Working age
The 25–44 bracket is 67.4% of the Facebook audience and 73.2% of the Instagram audience — old enough to hold a budget.
South African first
90.1% of the Facebook audience is in South Africa, led by Cape Town, Pretoria, Soweto, Durban and Johannesburg, with a growing GCC and West African tail.
Evening viewing
Activity climbs through the afternoon and peaks in the evening, South African time. On Instagram the split is 57.4% women.
What you can book
Each format is quoted individually against what you are trying to achieve. Rates are shared on the enquiry call.
30–60 seconds, with the brand integrated into the narrative rather than bolted onto the end.
Five to eight slides. Works for anything that has to be explained before it sells.
Long-form written post to the corporate and public-sector side of the audience.
YouTube
A 60–90 second pre-roll or mid-roll read inside a weekly show. It stays searchable long after the campaign window closes.
Text, image or video to the largest and fastest-growing surface.
Remote
45–60 minutes plus live Q&A, built on the experiential-learning format.
Your venue
45–60 minutes at your venue. Travel and accommodation quoted separately. See the speaking topics.
Multi-market campaigns, exclusivity periods, whitelisting and paid-media usage rights are all priced separately. Send the brief and you'll get a straight answer on whether it fits.
Send the briefCombinations
Bundled combinations come in under the sum of the parts. What that comes to depends on the brief, so it is quoted on the call.
Package one
A high-impact brand awareness campaign across the whole audience in one week. For a product or an announcement.
Package two
For brands that need to be explained rather than just seen, and want the trust that long-form carries.
Package three
Sustained presence rather than a single burst. Content co-developed to land with a GCC and MENA audience alongside the South African base.
Package four
Built for corporate events, conferences and leadership summits, with the social wrap that gets the room filled and remembered.
How we work
Every paid placement is disclosed as one. The audience is told when something is a partnership. That is not a formality — it is why they still trust the feed, and it is what a sponsor is actually buying.
Nothing carries financial advice. No placement recommends buying, selling or holding any financial instrument, and no placement projects a return for a viewer. That boundary is not negotiable, whatever the brief asks for.
Reach is reported after the fact. Figures come from each platform's own analytics once a campaign has run. Outcomes are not guaranteed in advance and no performance is promised up front.
Content is co-developed, not handed over as a script. Revisions, payment schedule, exclusivity and any usage of the content in paid media are set out in the booking agreement and quoted against the brief.
Contact
You'll get a straight answer on whether it fits, and the rate card on the call. Partnerships · sponsorship · keynotes · advisory.
Audience and engagement figures on this page were read from each platform's own analytics and are reported as at 24 August 2026. They move daily — ask for a current pull before committing to a campaign.
Pick what it is about and the form adjusts.